Is Palace Playing it Safe with Summer 2019?

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Palace Divides Fans with New Collection

Jeffrey Holmes
May 6, 2019

            Saveth pea blad no more, the wait is over, as Palace Skateboards released its first drop of the Summer 2019 season on May 3, 2019.  Preceded by a Juergen Teller-shot lookbook on April 29, 2019,[1] the British streetwear label is brandishing a collecting of vivid and warm hues on a range of activewear, skateboarding, and lifestyle clothing.  The signature Tri-Ferg logo and Palace Jeans monogram emblazons a variety of garments, from track jackets to duffel bags.  Some stand-out pieces include the Cityscape Jacket and a matching shell tracksuit.

Cityscape Jacket "White" and Iri-Decent Swimshorts "Grey" via Palace Skateboards

Famo Shell Top "Black" and Famo Shell Shorts "Black" via Palace Skateboards

Founded in 2009 by Lev Tanju and friends, the brand has seen a relatively quick rise to the top, standing alongside Supreme and Kith as one of the most coveted imprints in streetwear today.[2]  After being sold online at the brand’s website and subsequently in-stores by Supreme, the first Palace retail location would open in London in 2015.[3]  Like the aforementioned street juggernauts, Palace is a brand known to sell out quickly, only to crop up on Stockx minutes after a drop for noticeable markups.  As reported by the reselling platform, the brand has broken out of cult status and is today flexed by style icons like Jonah Hill.[4]  Another sign of growth, Palace is no stranger to collaborating with mainstream brands like Adidas, Reebok, and Polo Ralph Lauren on items that become the sought-after grails of collectors.
This summer’s collection may appear to play it safe, but it shows Palace refining recent trends in the streetwear world.  For example, the Foil Jacket serves a slightly more muted take on the Supreme x The North Face Metallic Mountain Parka from Spring Summer 2018.  Instead of flaunting a wholly metallic exterior, Palace’s jacket is adorned with metallic panels and lining while still striking with navy, gold, and light blue colorways.  The Reflecto Hood takes cues from recent Yeezy offerings by featuring reflective paneling, but sets itself apart with a reflective Tri-Ferg across the back.  The Griddle Longsleeve appears to tone down recent seasons by Brain Dead, with prints embellishing the front and arms, but like with the Foil Jacket, Palace manages to balance the line between low and high volume with startlingly effective results.
Outside of revising recent styles, the collection also features several unique ideas.  The Real Tree collaboration may go as an underappreciated gem, featuring bags with Cordura fabric, asymmetrical shell jackets meant to brave the roughest weather, and hoodies with vibrant all-over prints.  The Reverso T-Shirt functions as the name implies, with a bright exterior and muted interior, both of which boast a small Tri-Ferg on the chest.  The neckline of each side features the color of its reverse for a continuity of the piece’s full colorway.
Summer 2019 is building up to be another monumental season in street style.  While Palace may not have the mainstream notoriety of Supreme or the legacy of BAPE, the brand has managed to solidify itself in the streetwear zeitgeist in only a decade.  Observant of au courant trends and willing to risk original ideas, Palace’s game is one of balance.  Each collection effectively straddles the line between extravagance and subtlety while sticking true to its sportswear and skating ethos.  This imprint may not currently have the longevity of a BAPE or a Stussy, but Palace aims to achieve a variety of styles with each season, and this summer is no different.


[1] https://hypebeast.com/2019/4/palace-2019-summer-lookbook
[2] https://www.businessoffashion.com/community/people/lev-tanju
[3] https://theidleman.com/blogs/news/palace-skateboards-x-facts-need-know
[4] https://stockx.com/news/jonah-hill-palace/

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